Information Technology has endowed with many career options and one of them is Search Engine Optimization (SEO). Today, when most of us are dependent on mobile applications and website for our daily needs, digital marketing is something that helps various platforms reach us. It is a vehicle for businesses to reach customers through social media and many other methods involved in this domain. However, despite its significance, there is a little that has been done for educating students about skill. The number of SEO professionals is very less in accordance with the demand.
It is currently needed by every organization and experts on this domain will remain in demand for good. The companies are also willing to pay them handsomely provided they are officially trained. In this article, we will try to understand the importance of SEO. Let’s go through all the aspects which make this skill indispensable for any company one by one:
Requirement of SEO for every business
Every business operates on online now, from banks to restaurants, they all cater their services through their websites and apps. Google has become the most primary source of our search lately no matter what we want to know about. Therefore, it has become essential for your business to be highlighted in search results when a user looks for the services or products you are providing. If you have the right team for marketing, you will be able to utilize this method very effectively for your business.
The scope of SEO in future
Currently, SEO is one of the hottest career option in India. The digital payments methods are on a rise and many small businesses are joining the e-commerce platforms. With growing number of businesses, competition is also getting steeper. And this paves a way for professionals with thorough knowledge on this subject. The number of internet and mobile users is also increasing rapidly in the country.
Considering all this, it is certain that SEO will be the most prominent vehicle for marketing. Its studies are also also becoming more accessible in the country with the rising number of training companies and institutes.
An open gateway to fame
That’s true, as an emerging sector SEO also gives an opportunity to become a guiding light for several students. People like Dale Carnegie, Shiv Khera and Neil Patel hold a celebrity because they are look upto by millions of student across the globe. SEO could still be called an emerging field in many countries which gives a significant scope of earning fame to people who now it better than other. By imparting its knowledge among students, anyone can gain thousands of followers on social media which is equivalent to become a celebrity these days.
A Money-Spinner
The most sought-after fact among the students about SEO is how much can they earn by learning this skill. You might not believe but an SEO expert can make much more than developers, designers or engineers. In India, you can expect to earn around 8-10 lakhs per annum if you work in a big organization.
Another benefit of learning this craft that it gives you liberty to become a freelancer and not to depend on a company for monthly salary. It gives you a chance to come out of the tedious cycle of 9-5 and work as per your preference. Even as a freelancer, you can charge $30-40 per hour if you are an expert off-course.
Set to dominate Advertising & Marketing Space
More than anything else, internet users rely on the search results (organic results) when they search for anything. Most of the users try to avoid all the ads thinking of it as a clickbait and many of them are. With SEO, users get reliable results and that’s why, most of the digital marketers trust this technique compared to any other advertising tactic.
SEO job profiles in India
In most of the SEO Marketing Company is handled by a dedicated team or department. And when there is a team, there is hierarchy as well. You can start working as a Junior SEO Executive and go on to become the SEO Head of the company, Manager or Team Leader. If you are not yet aware of it, there are many roles that an SEO executive could be playing for the company. Here are some of them:
- Junior SEO Executive
- Senior SEO Executive
- SEO Analyst
- SEO Trainee
- Analytics Expert
- Link Building Expert
- SEO and SEM Specialist
- Digital Marketing Manager
- SEO Consultant
- SEO Trainer
- SEO Project Manager
- Freelance SEO Consultant
A few downsides of SEO you cannot overlook
Search Engine Algorithms counterproductive for SEO
It has been noted that search engine algorithms often change their structure
and impacts SEO the most. This is something that happens under the hood and has
a negative effect over the functioning of optimization process. The best way to
counteract this problem is to be aware of the changes and modify your game
plan. For acquiring the top position in the search results, you need to be
always ready to check the algorithms and make changes.
Lack of Rules
One big drawback of this method is it does not have a rule to follow. There are some ground rules that you may follow and even they can be futile as things keep updating in the digital domain. One has be be ready to accept all the changes and have a dynamic approach with the strategy.
Position is never firm in search results
Even if you manage to appear at the top of the search results, your position will never be fixed. That’s because the keywords will keep changing and you are not the only one working on it. All the website try to claim the top position and they all keep flitting about.
Patience is Virtue here
You need to understand that whatever efforts you are making in your tactics, it may not bear instant results. You have to wait patiently for the changes to sync in which may take some time. It may even happen that the changes may not bear any result at all.
Even then, you need to keep trying because that’s the only rule of thumb for SEO. A wrong step might even result in the decline of ratings, you need to analyse what went wrong and keep pushing yourself to achieve better results.
Blackhat SEO
The term ‘dark web’ haunts many and SEO professional are also highly impacted by it. There are some blackhat practices which are known for producing faster results. Their usage is prohibited by Google and other major search engines, but you do not want to take a hit on your rating for any reason. Make sure that you do employ any such trick for your website could be penalized for that.
SEO is a skill which cannot be developed by merely reading through books, one needs to practice for becoming an expert on it. Technoloader is an SEO training company in Jaipur which provides fruitful training programs for this digital marketing method. We give an opportunity to the students to make every concept clear with live project training.
